The most useful type of back link is the 1 way backlink. Many web site owners waste valuable time sending out gobs of emails to other website owners requesting link exchanges between sites. This is a waste of time because the resulting reciprocal links are not that useful in boosting web site traffic. Instead, site marketers should be focusing on attracting one way backlinks to their websites.

Unfortunately, one way backlinks are hard to get unless you know the secrets to getting them. And even knowing the secrets, you should still expect to put in some work to make it happen.

A very useful method for getting a good supply of one way backlinks is to write articles and distribute them to article directories. This will be really effective if you write enough articles. Many webmasters give up after writing just 5 to 10 articles, but to be really successful you need to write at least 40 or 50 articles for each website you wish to promote.

A really effective technique is to combine article marketing with a website matching system like Neurolinker. This allows you to place your articles on a large number of other websites, getting good quality backlinks to your website. Since the links come from your articles, they are by definition relevant links and are therefore highly valued by the search engines.

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